Advisories & News
Press Release
SEAFOOD CITY INTRODUCES SFC+ DIGITAL MARKETPLACE APP TO FILIPINO COMMUNITY LEADERS
2025-01-23
Consul General Angelica Escalona (2nd from left) and Trade Commissioner Mario Tani (right) with Seafood City management at the introduction of the SFC+ app held at Seafood City Scarborough
18 January 2025 – Seafood City invited Consul General Angelica Escalona, Trade Commissioner Mario Tani of the Philippine Trade and Investment Center (PTIC)-Toronto, and Filipino community leaders to the Seafood City branch in Scarborough to introduce its SFC+ digital marketplace app.
The SFC+ app was officially launched in Canada in December 2024. Customers using the app can earn suki points that can be used to pay for groceries, purchase digital gift vouchers from Filipino brands that have partnered with Seafood City, and avail of discounts and promotions.
Seafood City was represented by Mr. Danilo Torres, Small Business Unit (SBU) Food Service Manager; Mr. Alexis Bantilan, Scarborough Store Manager; Ms. Joan Edora, Customer Service Representative; and Mr. Edgardo Convento, Grocery Head Buyer. Also present were representatives of a number of Seafood City’s partner Filipino brands.
Consul General Escalona and Mr. Tani welcomed the launch of the SFC+ app in Canada. The Consul General said, “I urge our kababayans to be ambassadors of Filipino brands. We have so many high-quality food, personal care and household products. We look forward to working with Seafood City and the community to bring more Filipino brands and introduce the best of the Philippines to the broader Canadian market.”
Mr. Tani noted that Seafood City, apart from being a partner in bringing in more innovative and exciting Filipino products to Canada, also supports the growth of Philippine Micro, Small and Medium Enterprises (MSMEs).
Philippine Consulate General in Toronto officials, Seafood City managers and Filipino community leaders
at the introduction of the SFC+ app